Understand
Learn about the business, the audience and what needs to change.
Ermal
Kabashi
I design brand identities, logos and visual systems for businesses of different sizes. Five years in, I still like keeping the process simple: understand the idea, find what makes it distinct, and build from there.
Clear direction,
built to work.
built to work.
I start by understanding the business, what needs to change and what should stay. From there, I find a clear visual direction and build an identity that works across the places people will actually see it. The process stays practical, open and collaborative.
What I do,
in practice.
in practice.
Explore
Develop and test visual directions until the right one starts to feel clear.
Build
Turn the chosen direction into a consistent identity system.
Deliver
Prepare the files, guidelines and applications needed to use the brand properly.
New identity,
or a clearer one.
or a clearer one.
I work with startups, small teams and established businesses that need a new identity or feel they have outgrown the one they have.
Selected Work
Let’s talk about
the project.
the project.
If you have a new identity, rebrand or packaging project in mind, send me a short note. You do not need a finished brief.